Heidi Nielsen’s Portfolio
BACKGROUND INFORMATION
EDUCATION
- Utah State University, Bachelor of Fine Arts, Graphic Design, 2003
- University of Utah, Architectural Studies, 1999-2000
PROFESSIONAL AFFILIATIONS
- Member, Society for Experiential Design (SEGD)
- Member, Society for Marketing Professional Services (SMPS) 2014 – Present
LICENSES & REGISTRATIONS
- Certified Professional for Services Marketer—2014
- Open Water SCUBA Certified—2017
COMMUNITY INVOLVEMENT
- Utah State University Guest Lecturer 2018
- AIGA SLC Design Week Committee Member 2017 -2018
- SMPS Southwest Regional Conference
- Branding & Communication Committee Member – 2023
- Branding & Communication Chair – 2021
- Branding & Sponsorship Committee – 2019
- Branding Chair – 2018
- SMPS Utah
- Communications Committee member 2014-2015
- Programs Committee Chair, 2015-2016
- President Elect, 2016-2017
- President 2017-2018
- Past President 2018-2019
- Southwest Regional Conference Co-Chair, 2019-2022
- IIDA Fashion Remix Design Team Member, 2012 & 2014
PROJECT LIST
SIGNAGE & WAYFINDING
- City Creek Reserve Inc. Signage and Wayfinding, Salt Lake City, Utah: Design Guide Line development and implementation for office buildings; Design development and implementation for management office signage.
- Neighborhood House Signage, Salt Lake City, Utah: Installation Manager
- AIA Utah Headquarters Signage, Salt Lake City, Utah: Graphic Design and Installation Manager
- Jacobsen Construction Interior Branding and Environmental Graphics, West Valley City, Utah: Graphic Design, Project Manager, and Installation Manager
- Miwok Tribal Administration Building, Shingle Springs, California: Signage Design and Coordination
- Manwaring Student Center, BYU-Idaho, Rexburg, Idaho: Signage Designer and Coordinator
- Avalanche Studios Disney Interactive Tenant Improvement, Salt Lake City, Utah: Signage and Artwork Package
- The Point Casino, Kingston, Washington: Signage Designer and Coordinator
- Weber County Ice Sheet, Ogden, Utah: Exterior Signage Design
- Utah Sustainable Building Conference, Salt Lake City, Utah: Conference Booth Display Signage Design, Coordination, and Production
LOGO & PACKAGING
- SMPS 2018 Southwest Regional Conference Logo, Branding, Advertising and Conference Collateral, Society for Marketing Professional Services, Salt Lake City, Utah*
- 170 South Main Logo Refresh, Salt Lake City, Utah: Graphic Design and Project Manager
- FFKR Architects, Salt Lake City, Utah: 2015 Logo Redesign
- Kilter Works D-Mount Packaging and Installation Instructions, Salt Lake City, Utah*
- Straight Upland Logo and Brand Design, Logan, Utah*
OUTREACH CAMPAIGNS
- Ogden City School District Bond Campaign 2017, Ogden, Utah: Graphic Design
- Provo City School District Bond, Provo, Utah: Public meeting collateral designer (print, PowerPoint, Website information, Information Graphics, etc.)
- University Neuropsychiatric Institute, Salt Lake City, Utah: Ribbon Cutting Tour Collateral
- Olympus High School, Holladay, Utah: Ribbon Cutting Tour Collateral
VISIONING MEETING FACILITATION
- University of Utah Rehabilitation Clinics Vision Meeting Facilitation and Documentation, Salt Lake City, Utah
- Intermountain Healthcare TOSH Clinic Vision Meeting Facilitation and Documentation, Salt Lake City, Utah
PROGRAMMING DOCUMENTS
- Rehabilitation Hospital, University of Utah, Salt Lake City, Utah: Programming Document Design and Production
- Ambulatory Care Complex, University of Utah, Salt Lake City, Utah: Programming Document Design and Production
- C4ISR Building Programming, Space Dynamics Laboratory, Utah State University, Logan, Utah: Document Design and Production
- STORM Building Programming, Space Dynamics Laboratory, Utah State University, Logan, Utah: Document Design and Production
- Orson Spencer Hall Feasibility Study, University of Utah, Salt Lake City, Utah: Document Design and Production
- Hart Building Programming, BYU-Idaho, Rexburg, Idaho: Document Design and Production
- Kimball Building Programming, BYU-Idaho, Rexburg, Idaho: Document Design and Production
- Student Housing Programming, BYU-Idaho, Rexburg, Idaho: Document Design and Production
- Salt Lake City Temple, Salt Lake City, Utah: Design Workbook Design and Production
- Manti Utah Temple TRIDG, Manti, Utah: Document Design and Production
- Laie Hawaii Temple TRIDG, Laie, Oahu, Hawaii: Document Design and Production
- Hong Kong Temple Architectural Design Guide, Hong Kong, China: Document Design and Production
- Provo City Center Temple Architectural Design Guide, Provo, Utah: Document Design and Production
- City Creek Below Grade Parking, Salt Lake City, Utah: Parking Allocation Graphics
CUSTOM ART